Re-imagine Your Prospecting With OfficeSpace.com

 

It’s been a great first quarter here at OfficeSpace.com! With over 200,000 unique tenants searching every month, we’re on pace to make hundreds of thousands of broker-to-tenant connections this year.

As the fastest growing CRE website, OfficeSpace.com is helping thousands of brokers re-imagine their prospecting strategies and connect directly with tenants. Our latest video recaps the amazing growth that we’re seeing and summarizes our service and users.

Click here to view it on Youtube.

Tenant Connect: Four Key Takeaways for Brokers

In an effort to recap our Tenant Connect service, we recently followed up with some the tenant rep brokers who are currently using our services. Needless to say, it has been exciting to hear that a simple idea we had 3 years ago is now prospering, as it has proven itself to be a crucial platform for both brokers and tenants alike.

Tenant Connect is our platform designed for tenant rep brokers to reach tenants and buyers while they are searching for commercial space. Since launching the pilot program back in 2013, we’ve continued to see tremendous upward trends in both the number of participating brokers and contacts delivered to these partners month over month.

But why hear it from us when you can hear it directly from the tenant rep brokers who are actively using the service every day? Whether you’ve just heard about Tenant Connect for the first time, or are looking to get more insight into how it works, here are four things that you can expect from the program based on what some of our current partners are saying:

Interested in reserving a spot? Contact us below:

If you’re interested, tell us a little bit about yourself below, and we’ll get back to you shortly. Due to the increased popularity of the service, spots are limited to 1-2 in any given market (and they are filling up fast)!:

 

Eco-friendly office space: Modern Ways to Make Your Office Greener

Contemporary office culture has come a long way since people first started talking about green solutions. Here are a few things to consider when you’re taking steps toward creating more sustainable office practices.

Don’t Forget Your Tech

In today’s office world, suggestions like “recycle your paper” are swiftly becoming much less relevant than energy saving tips involving technology. Although, of course, it’s still important to recycle waste paper, or choose recycled paper in the first place, in increasingly paperless offices it pays to consider the energy use of your electronics. If every person in your office is using a computer, imagine the impact of a company-wide policy governing their energy usage.

Program all computers to enter sleep mode after ten minutes of inactivity, and shut down your computer completely at the end of each day rather than allowing it to enter sleep mode. And if you’re still using screen savers, skip it—screen savers are a vestige of the early days of computers, when the image of your desktop would eventually be burned into your screen if left on too long. A static image—or better yet, black—requires much less energy to run than a moving screen saver. Or better yet, if you’re walking away for a few minutes, just turn your monitor off completely. It won’t affect your computer’s memory, performance, or state in any way, but saves energy just like turning off a light switch.

Choose Energy-Saving Appliances

There are many upgrades you can make in your appliances that will go a long way toward saving power, many of which are already becoming the new standard. Just as energy efficient light bulbs are the new norm, LCD monitors have been swiftly replacing the CRT monitors of the past, and if you haven’t made the change yet you should as soon as possible—not only are they three times as efficient, but the upgrade is inevitable. It’s also worth it in both the long and short run to invest in efficient hardware—when buying your computer processors and accessories, look at Energy Star 4.0 ratings or high EPEAT marks.

There are many things offices don’t even think about that can be made more efficient with upgrades—for example, using virtualization technology to consolidate your servers, reducing your need for multiple physical servers (which are huge energy suckers).

Consider Green or Alternative Buildings

The amount of resources used for brick-and-mortar buildings and traditional methods of construction are often overlooked. The Construction Materials Recycling Association estimates that the construction and demolition industries account for 250 million tons of waste each year (which doesn’t include roads or bridges), and these C&D materials make up approximately 35 percent of all waste generated annually. Luckily, there are greener modes of construction for office space. LEED-certified buildings are increasingly becoming a popular trend in CRE. Through LEED, developers and owners are provided with measurable solutions for creating more sustainable buildings. There are also alternative options, especially if you’re feeling a bit more creative, such as such as PVC fabric buildings, which require a fraction of the construction materials or transport, allow greater amounts of natural light to enter, and are made of entirely recyclable materials.

Incorporate Telecommuting

Telecommuting is more feasible in the workplace now than ever before. With dozens of ways of instantly communicating through video, audio, and computer screen shares, the necessity of in-person meetings has been largely reduced. If your employees or partners can work from home, they save a bundle in terms of the energy that would otherwise be spent on commuting. If you have meetings with clients or partners that would usually require someone driving for miles, consider having digital meetings whenever possible. You might want to allow employees to work from home a day or two out of the week. You’ll save money on your office resources while also saving some gas. 44 million Americans currently telecommute full-time, and that number is growing daily because it offers so many practical and environmental advantages.

In this constantly evolving modern workplace, the ways we think about going green need to keep evolving as well. What are some other things you implement to make your office greener? Let us know in the comments below!

CRE is Evolving. Are You?

Why Tenant Connect?

It’s clear that commercial real estate is evolving. According to a recent study, 86% of tenants and buyers now rely on the Internet for their CRE information. Luckily, you can reach these consumers directly with OfficeSpace.com’s Tenant Connect program. Tenant Connect is a unique marketing platform designed specifically to help tenant representative brokers expand their online presence and grow their business.

Our latest video teaser (displayed above) shows how this program allows prospective tenants to reach out to tenant rep brokers directly as they are actively searching for spaces on OfficeSpace.com.

Interested in reserving your spot? Contact us at info@officespace.com or 206-204-0096 today!

Hello, Is it Tenants You’re Looking For?

Our Tenant Connect program continues to flourish, and we’re happy to say that 2015 has been an exciting year for the overall growth of the program. Since our last update 11 months ago, OfficeSpace.com has gone nationwide and we’ve more than doubled the number of participating brokers in our Tenant Connect program.

Much of the program’s success can be attributed to the strong year we’ve had as a whole. We’ve seen record traffic numbers and have continued to track growth on all fronts:

 

Q22015

Recap: The Program

Tenant Connect is our broker marketing platform which we’ve designed specifically for Tenant Rep Brokers. This platform allows Tenant Rep brokers to connect with prospective tenants who are actively searching for available spaces on OfficeSpace.com. These connections happen via email or phone and are tracked in our system and relayed directly to the broker. As a Tenant Rep, you simply have to qualify and respond to inquiries (something you all do currently).

This platform has truly proved to be beneficial to both the Tenant and the Tenant Reps.

An updated snapshot of what we’ve seen in our program:

– Over 14,000 contacts directly delivered to the broker.
– Over 157% growth in the number of participating partners over the past 10 months.
Tenant rep partners are averaging over a 4x return on their spend.
– Over 75% of our users are tenants searching without representation, and 68% are searching for spaces over 1,000SF.

What Participants Are Saying

We recently turned to one of our Tenant Connect veterans, Scott Driver, to ask how the program has personally impacted him:

Q: How does Tenant Connect compare to other online referral/lead sources?

Scott DriverThere are no other lead resources for Tenant Rep Brokers.

Q: To date, what has been your most memorable tenant contact from OfficeSpace.com

Scott Driver: A contact that resulted in a $15,879.75 commission check for an office lease.

Q: What has been the biggest impact for you as a result of joining Tenant Connect?

Scott DriverAdditional income was $30,000 in 2014 (4 months), and $57,000 2nd quarter of 2015 with many deals in the pipeline. There’s also an additional peace of mind knowing that leads will be received at least weekly if not more often.

Q: Do you have any advice for new members or for those that are interested in joining?

Scott Driver: Contact the leads via email as quickly as possible, followed by a phone call to determine the specifics of the requirement, how “real” it is, and the probability of closing a transaction. Also, show the space as soon as possible.

Q: Anything else you’d like to add?

Scott Driver: Anyone who does not benefit from this lead program isn’t getting up in the morning.

The Next Steps

As we diligently add new listings and drive more traffic, we are continuing to see new opportunities in most of our markets to add more Tenant Rep partners who are hungry to grow their business and understand the value of online marketing.

Contact us below for more information and don’t miss out on reserving a spot to represent yourself as the local tenant expert in your market:

 

OfficeSpace.com Elevates Technology Standards of CRE Industry With a New Mobile Website

Earlier today, OfficeSpace.com announced the launch of its new mobile website. Mobile users can now browse commercial properties and contact brokers with greater ease and efficiency.

The new website is built as a single-page isomorphic web application, a cutting edge concept in web application development. Typical single-page web applications have to load application code before a user can see anything, but an isomorphic application renders the page before the application code is even downloaded. “This leads to a significantly faster experience on mobile devices, especially when using slower mobile internet connections,” says Amol Kelkar, CTO.

Only a handful of major sites on the Internet are built isomorphic today, and OfficeSpace.com is the first one in CRE to utilize this technology. “OfficeSpace.com’s goal is to elevate the technology and user experience standards that are expected from online CRE services,” according to Kelkar. “We are leading the way with this new site.”

OfficeSpace.com plans to share their new isomorphic web platform with the open-source community.

Mobile and tablet users already account for nearly 33% of OfficeSpace.com’s traffic. “We’ve seen a 240% jump in mobile users in the first quarter of this year compared to last year. We are excited to see how our investment in mobile will empower our rapidly growing user base,” says Susie Algard, CEO.

The mobile site is available by navigating to OfficeSpace.com from any mobile device.

Example images of OfficeSpace.com’s new mobile site:

OfficeSpaceScreenshot1

OfficeSpaceScreenshot2

For press inquiries, please contact Jenica Rhee at jenica@officespace.com or 503-407-5523. 

Tenants. Tenants, Everywhere.

Throughout the past year, one of our goals has been to develop a better understanding of who our users are. While we have always had a general idea about this, it was important for us to confirm our understanding of the matter, especially considering how much we’ve grown over the past 12 months.

We’re now averaging nearly 150,000 new users visiting OfficeSpace.com per month. So we had to ask ourselves: who exactly are our users? And more importantly, what are they looking for?

We set out to find the answers by, well, simply asking our users themselves. We implemented a short survey on our site and received a flood of responses.

In short, here’s what we found:

  • Over 75% of participants said they were tenants who were searching on their own.
  • 80% stated that they were interested in seeing what was available on the market.
  • 31% wanted to see photos and floor plans.

Screen Shot 2015-03-03 at 5.02.09 PM copy

What does this mean? Tenants are actively searching for available spaces on our site, and the majority are using OfficeSpace.com as the starting point for their office search. While this doesn’t come as a huge surprise to us, it’s a great feeling, as our efforts over the past year have been focused on improving this very experience. Of course, there’s always room for improvement, and we’re continuously working towards improving the search experience across all fronts.

More importantly, this confirms how online platforms like OfficeSpace.com are an amazing opportunity for CRE brokers to market their listings and ultimately connect with tenants. Unlike existing pay-to-access services (e.g., Loopnet, Costar), that are primarily used to market to other real estate professionals, our unrestricted platform attracts tenants who are actively searching and researching on their own. With over 75% of our users being tenants searching for space without any initial help, the majority are looking to connect with someone as evidenced by the number of tenant inquiries we pass through on a daily basis. A recent survey also revealed that nearly 60% of all tenants and investors start their commercial real estate search online.

So tell us, how have online platforms like OfficeSpace.com changed how you find and connect with tenants?

Update: To learn more about tenant trends, check our latest survey results. We reveal how tenants are searching for office space and what they’re saying about their CRE search experience. 

Brokers, We Want to Hear From You!

We’re interested in hearing from you, brokers! As we continue to grow, it’s important to us that any changes that we implement – however big or small – are always for the betterment of our users’ experience. That said, your feedback is critical every step of the way.

We invite you to participate in this short survey; it will take no more than 5 minutes of your time, we promise! Tell us how we’re doing, where we can improve, and most importantly, what we can provide to help you:

Take the Survey

So don’t be shy, we want to hear from you! You can also reach us at (800) 560-3544 or feedback@officespace.com.

Why Brokers Won’t Return Entrepreneurs’ Calls

It’s a common complaint among entrepreneurs looking for office space. Why don’t brokers call them back? The truth is that the majority of brokers do return inquiries.

At OfficeSpace.com, we’ve found that how you phrase your initial request about space has a huge impact on whether or not you get a response. After analyzing 10,000 email requests in the last six months, here’s what we’ve determined to be the top three types of requests that do not get responded to quickly.

The wishy-washy entrepreneur  

When inquiring on a space, you have a wide range of what will work for you. You may have a huge range of space that you might need, and you don’t say when you need the space. You might need it right away or you might need it in six months. It can be fully built-out space or a wide-open bullpen.

While you might get lucky with a broker who is willing to spend the time extra time talking to you and helping you figure out what you truly need, most brokers won’t know how to prioritize their response for you as they fear you are not serious or that you will require a lot of work.

The short-term entrepreneur  

You request a month-to-month lease or something short term (less than one year). If you’re requesting a short-lease term you might as well be saying please do not call me back as far as a broker is concerned. This is fine to request if you are looking at a sublease or executive suite, but it’s not realistic for most landlords, so brokers will not want to waste their time with you.

The secretive entrepreneur

You don’t include enough personal information like your full name, company and any further details or descriptions of what the business use is for the space you’re inquiring about. The only thing you tell the broker is that details on the company are “under wraps.”

Brokers tend to de-prioritize these kinds of inquiries, because it gives them the impression that your business could be dangerous or illegal, which is obviously something the landlord would not allow in their building.

While it’s normal for entrepreneurs to want to keep details of their companies private for competitive reasons, there needs to be a balance with providing the necessary details for landlords. They will want to see financials and even a business plan if you are a startup with no track record.

Best practices

Based on our analysis, providing your full name, company name and specific details are ideal. For example, you might say that you are currently in a 5,000 square-foot space and are looking for bigger space, need a kitchen, two conference rooms and access to storage.

You can also count on a faster call back by including details that show that you’re an established company or what your timing is. You don’t need to divulge all your information, just enough to make the broker know that you are serious.  It’s not imperative that you sound like you know everything, just that you are serious.

So, the next time you spend the time to make the calls or emails to a broker, remember to give enough details and be thoughtful to get the fastest response back.

To get more answers to common tenant-related questions, visit our FAQ page.

This article was written by Susie Algard and  originally featured on Entrepreneur.com. See original source here: http://www.entrepreneur.com/article/235894

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