Pinterest is one of the fastest growing social media websites on the Internet. The mere act of talking about Pinterest is trendy. Penning an article about how to use Pinterest to grow your business-well, that’s even cooler. This is not one of those articles.
At OfficeSpace.com, we’ve been reading these articles promising success stories of Pinterest and we, too, have been pinning diligently. We developed a strategy and pinned our favorite offices, office supplies, furniture and photos of spaces featured on our own website. We have 175 pins, 18 boards and 16 followers. These just all seem to be numbers without meaning at this point and we keep having this discussion- so what?
There’s talk about what the social media phenomenon is worth if they sell. Forbes thought $7.7 billion last April, but one major question remains: how does pinning actually turn into business? We read about the large affiliate fees that Pinterest earns but not sure how that translates into revenue for us.
Sure Pinterest seems like great fun for crafts and food, but what about branding? I always see tips but haven’t heard many success stories.
To other CRE-industry folks out there, we’re curious: are you using Pinterest? Do you find that it has made a difference in your personal branding or grown your business?
We’d love to hear your stories!