Has Pinterest Helped Your Business Grow?

Pinterest is one of the fastest growing social media websites on the Internet. The mere act of talking about Pinterest is trendy. Penning an article about how to use Pinterest to grow your business-well, that’s even cooler.  This is not one of those articles.

At OfficeSpace.com, we’ve been reading these articles promising success stories of Pinterest and we, too, have been pinning diligently. We developed a strategy and pinned our favorite offices, office supplies, furniture and photos of spaces featured on our own website.  We have 175 pins, 18 boards and 16 followers.  These just all seem to be numbers without meaning at this point and we keep having this discussion- so what?

There’s talk about what the social media phenomenon is worth if they sell. Forbes thought $7.7 billion last April, but one major question remains: how does pinning actually turn into business?  We read about the large affiliate fees that Pinterest earns but not sure how that translates into revenue for us.

Sure Pinterest seems like great fun for crafts and food, but what about branding? I always see tips but haven’t heard many success stories.

To other CRE-industry folks out there, we’re curious: are you using Pinterest? Do you find that it has made a difference in your personal branding or grown your business?

We’d love to hear your stories!

#CRE a Little Spam Sandwich For Everyone?

Social Media is all you hear about these days and Commercial Real Estate is catching this wave.

But I have to ask, why does it seem that the twitter #CRE is a regurgitation of other’s breaking news retweeted to insure that the headline has been reinforced subliminally?  Is anyone really responding to the new “hot” listing via twitter? Is this just the nature of twitter? or are we taking the proverbial ‘first steps on the moon’? Am I just missing the point?

I especially love some of the well respected tweeps start talking about the spamminess of #CRE yet they too are contributing their share of 150 or so retweets/day.  I guess we are all guilty of this and the sense of lost opportunities by not getting on the social media express is tough to ignore.

I certainly don’t have the answers but would love to hear from you!