Effective Strategies for Marketing Your Office in the Collaborative Workspace Genre

The way the workforce, particularly millennials, want to work is pressuring more companies to harbor office space that speaks to a more collaborative setting. The traditional cubicle life is no more and well-designed spaces are stepping in to take its place. Even if your current office space is not collaborative, there are effective strategies that you can implement to market your space to the collaborative workforce.

Understand a Younger Design Aesthetic

Office environments need to combine open floor plans with many gathering spaces and specialty spots, such as sound-proof conference rooms and spaces that employees can move freely between throughout the day. Even if your office has a traditional layout, you can still enforce collaboration by encouraging employees to operate out of some of your current meeting spaces. The greater face-to-face interaction, the more likely you will see an increase in collaboration.

Have a Start-Up Mindset

Maybe your office space isn’t a true collaborative layout, but that does not mean that collaboration isn’t possible. By using a fresh approach to promote a workspace that emphasizes a solutions-first mindset and innovation, you can implement cutting-edge technology that helps build flexibility and can change the spaces you occupy. Technology can help to connect all of your employees together, even if the layout of your office doesn’t allow for that. Tech like Zoom conferencing, Slack and many others can help to keep the office cohesive.

Tear Down the Walls

Opting for low walls and clusters of workstations that are smaller can encourage collaboration and utilize space more efficiently. Small conference rooms and huddle rooms can also help bring employees together for meetings, etc. An open concept floor plan is easy to accomplish when you tear down walls and join employees together. You don’t need to completely alter the look of your interior, but you do need to open the floorplan up to increase the flow of the office space.

Keep Things Flexible

Remote technology can enable employees to work and collaborate remotely. Google Hangouts, Google Docs, Dropbox and Evernote can all help encourage collaboration even in a traditional workspace. These products can also allow for employees to work from home and have greater flexibility. You can try to implement greater flexible technology to help increase collaboration within the workspace.

Amenities that Wow

Attracting a collaborative workforce is easy when you have a lobby and space that both welcomes and impresses. A closed-in office with dark furniture will deter any kind of collaborative group. These groups need amenities such as on-site gyms, on-site cafes and work spaces that are large enough for groups to gather and work together. Even in a non-collaborative office property, you can help encourage collaboration just by being creative with amenities and the overall design of the space.

John is the Regional Director of OfficeSpace.com where he heads Broker Relations and Sales. Prior to being Regional Director, he was the Operations Director for the company’s property database. John has over 25 years of experience working in the Commercial Real Estate industry. Prior to joining OfficeSpace.com, John was a Commercial Real Estate broker for the Norman Company in Seattle, WA.

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