If you’re an Apto customer, your life just got a lot easier!
We’re excited to announce that we’ve partnered with Apto to provide all Apto users with the ability to automatically publish their listings directly to OfficeSpace.com.
This means that you no longer have to worry about updating across both platforms and can now syndicate your data on OfficeSpace.com without ever leaving your Apto account. By publishing to OfficeSpace.com, you’ll boost your listings’ exposure and lead pipeline as hundreds of thousands of tenants and brokers search for CRE space on OfficeSpace.com every month.
The best part? All it takes is a click of a button from your Apto account to begin syncing your listings, and there’s no additional cost to you.
To get started:
- Pull up your listing on Apto.
- Publish your listing to OfficeSpace.com with a click of a button.
- Instantly get exposure to tenants searching OfficeSpace.com.
- Start getting tenant inquiries directly and add/manage them on Apto.
To learn more about this partnership and Apto, check out the Apto blog.
Learn more about Apto:
Created by commercial real estate brokers, Apto is the leading web-based software for managing client relationships, properties, listings, and deals. Apto streamlines the entire deal lifecycle. Request a demo today.
In order to better understand how closely brokers’ and tenants’ expectations aligned, we decided to ask the following question: What is the most important service a broker can provide a tenant?
Check out the responses below to see the top answers provided by both sides. You might be surprised to see the differences in the feedback we got.
What is the most important service a broker can provide a tenant?
Top broker responses:
- Market knowledge: 21% of responses
- Locating a space that meets their needs: 15% of responses
- Good communication/Timeliness: 13% of responses
- Accuracy: 12% of responses
- Lease negotiations: 10% of responses
- Honesty: 7% of responses
- CRE knowledge/ advice: 6% of responses
Top tenant responses:
- Good communication/Timeliness: 37% of responses
- Locating a space that meets their needs: 15% of responses
- Helping them get a good deal: 12% of responses
- Honesty: 8% of responses
- Market knowledge: 6% of responses
- Negotiation skills: 5% of responses
- Access to hard-to-find listings: 4% of responses
So what conclusions can we draw from this?
Market knowledge may not be the most important attribute for a broker from the tenant’s perspective. While this was the number one response from brokers, less than 2% of tenant responses had market knowledge listed as most important broker service.
The second most popular response from brokers was locating a space that meets the tenant’s needs. Tenants too felt that this was important, and it was a match for second place. There’s really no surprise here, this is a universal expectation.
Good and timely communication from brokers is essential for tenants, making this attribute the number one ranked response from tenants with 37% of the responses. Only 13% of brokers marked this as the most important attribute, ranking it the third most popular attribute among broker responses.
Tenants want to get a good deal, and they expect their brokers to help. This answer seems like a no-brainer, so we were surprised that there was a bit of a mismatch between the two groups. For tenants, this was listed in their top three responses. For brokers, this came in as the 12th most popular response with only a small percentage falling this category. We could dive into the differences of responses between landlord representative brokers and tenant representative brokers, and hopefully we would see a difference. However, if we take this at face value, brokers who leverage this attribute could have a big opportunity to attract new clients.
Tell us what you think! Is this feedback different from what you had expected?
Finding your first office space can be one of the most exciting, yet nerve-wracking experiences. The team here at OfficeSpace.com has interacted with millions of tenants who have been in the same position.
This is why in an effort to shed some light on the process, we recently surveyed tenants about their search experience. Part of what we found out was what we expected, while some responses took us by surprise. Here’s a look at what tenants shared with us about their CRE search experience.
How much time did you spend researching commercial real estate leasing online prior to connecting with a broker?
When asked how much time they spent researching CRE leasing online prior to connecting with a broker, almost have of our respondents (45%) selected “within days”.
How many brokers did you reach out to before selecting one to work with?
Over half of our participants (54%) also revealed that they had not yet selected a broker to work with yet. Of those who did, 32% said they reached out to 2 to 5 different brokers before selecting one.
If you have not yet selected a broker, where are you now with your space search?
For those who had not yet selected a broker, 33% had told us that they decided to look for space on their own when asked where they currently were with their space search. 11% of the 33% who decided to look on their own also reported that brokers had not responded to their initial inquiries, so there wasn’t much choice.
How many spaces did you see, or plan on seeing, during your search?
In regards to space searches, we also asked how many spaces they’ve seen or planned on seeing during their search. More than half (54%) said between 2 to 5.
Do you have a preference for working with a tenant representative’s broker or a landlord’s representative’s broker to help you find a space?
When asked if they had a preference to work with the landlord’s broker or a tenant representative’s broker, 37% of our respondents did not know the difference between the two. The majority of tenants did not have a preference (44%) while 14% preferred to work specifically with a tenant representative’s broker and 6% preferred to work with the landlord’s broker.
Did you end up signing a lease with the broker you decided to work with?
Finally, over 66% of tenants said that they did not sign a lease with the broker they initially selected to work with. When we asked for their reasons, 50% had to do with a negative experience with their broker, 26% of the tenants had a change in circumstances in their situation and 18% were still looking for the right space.
We would love to hear from tenants and brokers on our research. Does this information surprise you or is it what you would have expected?
Forbes Real Estate Council Is an Invitation-Only Community for Executives in Real Estate
Algard joins other Forbes Real Estate Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on Forbes.com.
Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.
“The CRE industry is ripe for disruption and there are a lot of exciting things to look forward to” says Algard. “It’s been amazing to hear from tenants and brokers who tell us that OfficeSpace.com has been changing the way they search for space and do business. As a member of the Forbes Real Estate Council, I’m excited to be sharing our insights about what we hear from the feet on the street to the broader CRE community.”
Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Susie Algard into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”
OfficeSpace.com is the fastest growing online commercial real estate marketplace that connects tenants and brokers. With over 1.3 million properties nationwide, OfficeSpace.com provides lease and sale information for all commercial space types – including office space, retail, industrial, flex, and land listings. OfficeSpace.com’s online property database is available to search for free and without any restrictions. Over 200,000 unique users generate millions of building views on OfficeSpace.com every month.
For more information, visit OfficeSpace.com.
About Forbes Councils
Forbes partnered with the founders of Young Entrepreneur Council (YEC) to launch Forbes Councils, invitation-only communities for world-class business professionals in a variety of industries. Members, who are hand-selected by each Council’s community team, receive personalized introductions to each other based on their specific needs and gain access to a wide range of business benefits and services, including best-in-class concierge teams, personalized connections, peer-to-peer learning, a business services marketplace, and the opportunity to share thought leadership content on Forbes.com. For more information about Forbes Real Estate Council, visit https://forbesrealestatecouncil.com/. To learn more about Forbes Councils, visit forbescouncils.com.
The team at OfficeSpace.com wishes you a Happy Holiday! 2016 flew by, and we want to thank you for helping us have our best year yet! Millions of tenants used OfficeSpace.com, hundreds of thousands of broker-to-tenant connections were made, and tens of thousands of brokers got exposure nationwide.
We put together a video to recap the amazing year we had at OfficeSpace.com:
OfficeSpace.com A Year in Review (2016)
Partnership between fastest growing CRE listing service and leading commercial brokerage firm marks paradigm shift in CRE data sharing
SEATTLE, WA – November 17th, 2016 – OfficeSpace.com, the fastest growing commercial real estate listing service that connects tenants and brokers, today announced that it has launched a syndication deal with a leading global commercial real estate services firm, Colliers International Group Inc. (NASDAQ:CIGI, TSX:CIG). Marking the first time a top global commercial real estate brokerage firm has syndicated its listing data to a commercial real estate listing service, this partnership represents a paradigm shift in CRE data sharing.
Beneficial for both Colliers brokers and companies searching for commercial space via OfficeSpace.com, the partnership will bring:
- Better data transparency for entrepreneurs and companies: Companies can now find all of Colliers’ national inventory when they search on OfficeSpace.com. Over 9,000 Colliers listings spanning across 43 states are now freely available to search, allowing decision makers to connect with Colliers brokers in real-time on OfficeSpace.com.
- Increased cost savings for Colliers brokers: OfficeSpace.com has developed technology that allows all of Colliers’ listings to be syndicated seamlessly by default on the website. Going forward, Colliers brokers will save time updating, as they will only have to update their listings on one place.
- Boosted visibility for Colliers listings: Colliers will be the first global commercial brokerage firm to actively work toward having their data be more accessible to tenants and landlords by syndicating on OfficeSpace.com. While other commercial listing services are primarily used for broker-to-broker marketing, OfficeSpace.com connects tenants to brokers directly – attracting over 200,000 unique users every month. OfficeSpace.com also allows all users unrestricted access to its database.
“Today not only marks a huge milestone for OfficeSpace.com, but also for the industry,” says Susie Algard, CEO of OfficeSpace.com. “It is our hope that this partnership will set a precedent for how top brokerage firms collaborate with CRE technology companies in the future.”
With the addition of Colliers’ national listing data, visitors to Officespace.com can now access 1.3 million buildings nationwide, across all 50 states.
OfficeSpace.com is the fastest growing online commercial real estate marketplace that connects tenants and brokers. With over 1.3 million properties nationwide, OfficeSpace.com provides lease and sale information for all commercial space types – including office, retail, industrial, flex, and land listings. OfficeSpace.com’s online property database is available to search for free and without any restrictions. Over 200,000 unique users generate millions of building views.
It’s been a great first quarter here at OfficeSpace.com! With over 200,000 unique tenants searching every month, we’re on pace to make hundreds of thousands of broker-to-tenant connections this year.
As the fastest growing CRE website, OfficeSpace.com is helping thousands of brokers re-imagine their prospecting strategies and connect directly with tenants. Our latest video recaps the amazing growth that we’re seeing and summarizes our service and users.
Click here to view it on Youtube.
OfficeSpace.com’s CEO, Susie Algard, is featured in this week’s podcast of The Champions for Corporate Tenants.
Tune in as Algard sits down with Stephen Cugier and Gil White to discuss the origin and evolution of OfficeSpace.com, what customer data is revealing about tenants, how technology is influencing the search for office space, and more!
Click here to listen to the full audio or hit play below:
In an effort to recap our Tenant Connect service, we recently followed up with some the tenant rep brokers who are currently using our services. Needless to say, it has been exciting to hear that a simple idea we had 3 years ago is now prospering, as it has proven itself to be a crucial platform for both brokers and tenants alike.
Tenant Connect is our platform designed for tenant rep brokers to reach tenants and buyers while they are searching for commercial space. Since launching the pilot program back in 2013, we’ve continued to see tremendous upward trends in both the number of participating brokers and contacts delivered to these partners month over month.
But why hear it from us when you can hear it directly from the tenant rep brokers who are actively using the service every day? Whether you’ve just heard about Tenant Connect for the first time, or are looking to get more insight into how it works, here are four things that you can expect from the program based on what some of our current partners are saying:
Interested in reserving a spot? Contact us below:
If you’re interested, tell us a little bit about yourself below, and we’ll get back to you shortly. Due to the increased popularity of the service, spots are limited to 1-2 in any given market (and they are filling up fast)!: