Big Payoff with Tenant Connect for a MBA grad turned CRE broker.
As an MBA graduate with an extensive business background in Finance and Operations, David Mussari is no stranger to entrepreneurship. In fact, it was his interest in entrepreneurial opportunities that became the catalyst for his development as a commercial real estate broker.
“I first got involved in real estate in the mid 1990’s as a personal investment strategy and very quickly became engaged with commercial real estate brokerage,” recalled Mussari. “I enjoyed the hands on approach to managing agents, commercial assets and the challenge in finding opportunities and adding value.”
In 2007, Mussari acquired a small franchise firm, Prudential Commercial Real Estate, and quickly grew it into the 5th largest Commercial Real Estate brokerage in the Tri- State area. He’s also the managing partner for Berkshire Hathaway HomeServices Professional Realty.
The Problem: Stuck in a Marketing Rut
Like many commercial real estate brokers, Mussari’s firm initially relied on traditional marketing practices to find clients. However, these traditional methods soon proved impractical for meeting the needs of a modern real estate business.
“It was time consuming and ineffective to try to broadly market or cold call on local businesses,” Mussari admitted. They also tried sending mailers to local business owners and purchased ads on Loopnet and Google Adwords, but realized that there had to be a better way.
“We wanted to connect with more local business owners that had a need for tenant and lease representation at the exact moment when they needed it,” recalled Mussari.
The Answer: OfficeSpace.com’s Tenant Connect
When Mussari was introduced to OfficeSpace.com‘s Tenant Connect in 2014, he didn’t have to think twice about becoming a partner. The program was not only addressing an immediate problem by providing the ability to connect with the active tenants in real-time, but it also aligned with his firm’s long-term objectives.
“Tenant Connect aligned with our initiative to help local business owners secure better leases.”
“It made sense to help us meet our goal of being the go-to commercial broker in the market for tenant representation,” explained Mussari. “Tenant Connect aligned with our initiative to help local business owners secure better leases.”
When asked if he recalled any reservations about becoming a Tenant Connect partner, Mussari simply remarked “none”.
Since joining, Mussari and his firm have closed roughly 60 transactions and brought in over $250,000 in revenue through Tenant Connect. “We have seen about a 30% revenue growth on our commercial business since joining Tenant Connect and our tenant representation has more than doubled.” Apart from the revenue, Mussari emphasized that Tenant Connect has provided positive exposure in the marketplace for his brokerage and agents.
If there’s one thing that Mussari wants other brokers to know about OfficeSpace.com, it’s that OfficeSpace.com “operates with the best interest of the brokerage and business community in mind. Unlike other players in the commercial real estate aggregation category, they are fair minded and add value for a reasonable price.”
View David Mussari‘s full bio and profile page.
Learn more about OfficeSpace.com’s Tenant Connect.